Restorative Travel Leads the Itinerary
Roughly seven out of 10 luxury travelers are planning leisure-focused travel—prioritizing rest, disconnection, and personal reset over meetings or business utility.
Luxury isn’t a look—it’s a feeling. For these travelers, that feeling comes from curated calm. Brands must think beyond opulence and design to emphasize intentional detachment from work, noise, and decision fatigue.
Quote from the Tribe:
"My next trip is all about quiet. I booked a boutique hotel in Italy with beautiful views and no itinerary. Looking to reset myself.”
Commercial Takeaway:
If your luxury brand content isn’t leisure-optimized, you’re invisible to 70% of high-income travelers.
Design and message around sensory deceleration. Highlight moments of peace, nature immersion, and low-intervention luxuries. These are no longer nice-to-haves—they’re conversion drivers.
Message us to discuss how your approach compares.
About the MODIV Tribes Series
Since 2022, MODIV’s always-on Mindset® study has engaged more than 48,000 frequent travelers across 25 countries. Our mission: decode the why behind traveler behavior—so travel and hospitality brands can act smarter, faster, and with greater commercial precision.
Our Tribes series distills what hospitality leaders need to know—direct from the source. Each quarter, we engage Business Travelers, Luxury Travelers, Zillennials, and Meeting Planners through our proprietary Mindset® study, then translate what we hear into strategic insights you can use.
This isn't one-and-done research. Each week, we go back to a tribe to test sharper questions based on what you tell us you need to know. Got a question you want answered? We invite you to add your voice in the comments or reach out directly.
About the Luxury Travel Tribe
This study reflects insights based on a blended qualitative and quantitative session with 87 travelers from 9 countries who are high-net-worth and prioritize luxury hotel brands and ADRs.