Staying Aware, Not Staying Home
About four in five Zillennials say political tensions have not altered their travel plans. But that doesn’t mean disengagement. Many are doing more due diligence—checking headlines, assessing safety, and making judgment calls about timing and destination fit.
Zillennials are navigating travel in a world of high-volume headlines. They don’t default to cancellations but expect travel brands to help them stay informed. The political climate is no longer a blocker, but it’s absolutely a variable. Ignoring it in marketing or messaging is commercially shortsighted.
Quote from the Tribe:
"I’m paying more attention to the news before I book a trip—especially internationally—but I don’t think it’ll stop me from going in the long run.”
Commercial Takeaway:
Don’t filter destinations out—filter information in. Ensure your property and OTA listings proactively share timely, location-specific safety, mobility, and flexibility updates. Reassurance now drives conversion.
Message us to discuss how your approach compares.
About the MODIV Tribes Series
Since 2022, MODIV’s always-on Mindset® study has engaged more than 48,000 frequent travelers across 25 countries. Our mission: decode the why behind traveler behavior—so travel and hospitality brands can act smarter, faster, and with greater commercial precision.
Our Tribes series distills what hospitality leaders need to know—direct from the source. Each quarter, we engage Business Travelers, Luxury Travelers, Zillennials, and Meeting Planners through our proprietary Mindset® study, then translate what we hear into strategic insights you can use.
This isn't one-and-done research. Each week, we go back to a tribe to test sharper questions based on what you tell us you need to know. Got a question you want answered? We invite you to add your voice in the comments or reach out directly.
About the Zillenial Travel Tribe
This study reflects insights based on a blended qualitative and quantitative session with 133 travelers from 15 countries who are 1-33 years old and take at least three trips per year for business.