As more sectors open their doors, it's crucial to understand what "business as usual" means.
To improve the travel outlook in 2021, travel professionals continue to utilize the following best practices:
Following all necessary staff and consumer safety guidelines is essential to getting back to business. However, moving into 2021 has resulted in a deep desire to get out and hit the road once again. That means travel managers need to adopt new best practices, including:
Create a promising outlook this year with the following tips:
As part of the B2B hospitality space, you've spent the last year communicating your COVID-19 safety policies, updating those policies…and then communicating them again, and again. As business travel starts to make its comeback, you need to be sure you are appealing to your audience's changing needs.
Once you've identified the best ways to meet the needs of your audience, it's time to adjust your sales and marketing strategy.
While the pandemic may not be over, restrictions are changing, allowing for more B2B travel. That means you need to adjust your strategy from reactive to proactive and incorporate changes, such as:
The goal moving forward is to become the go-to for your B2B clients. The number one driver of customer loyalty is whether or not a brand can be trusted to follow through on its promises. Show your customers you're making these changes and are ready to help them get back to business as usual.
Navigating the new normal can seem like an intimidating task, especially with such an uncertain B2B travel outlook. If you're a small brand looking for guidance building your approach or a larger enterprise looking to revamp your hospitality marketing strategy, MODIV can help.
Contact the MODIV team today, and let’s get going.