Inconsistency costs money. Owners hesitate to greenlight rollouts without consistent ROI. Planners hesitate to rebook when experiences vary across properties. That’s the portfolio penalty – revenue lost to system fragmentation.
How It Shows Up
The Control Illusion Comes with Higher Hidden Costs
Planner Expectations Are Rising
Knowland reports RFP win rates at 5–7% industry-wide, dragged down by inconsistent quality and speed. And with planners forecasting more in-person events in 2025 (Cvent), the cost of inconsistency only grows. Planners expect:
Skift research warns that hotels failing to modernize planner touchpoints risk losing share to digital-first competitors. Meeting expectations is table stakes.
Consistency = Confidence = Revenue
Group AI unifies workflows across properties, ensuring every RFP is handled consistently: faster, personalized, and measurable.
It helps hotels win the “response race” and builds planner trust by demonstrating accuracy and care. The key is to design your control structure first, then let AI execute reliably within those boundaries.
Proof in Action
Hotels using Group AI with strong guardrails report both faster turnaround times and higher confidence in proposal quality.
Businesses can start small – one property, one region, one brand – prove consistent ROI, and then scale portfolio-wide with confidence. A sample rollout for G&M automation:
This staged approach turns the portfolio penalty into a portfolio advantage by building confidence with owners and asset managers through incremental, measurable wins.
Deliver Consistently, Win Confidently
Planners notice speed, accuracy, and personalization in proposal responses. Group AI makes those qualities scalable, ensuring every RFP is handled with the attention planners expect. The result is stronger relationships and higher win rates.
Let’s discuss how we can design a rollout that suits your business.