Inconsistency costs money. Owners hesitate to greenlight rollouts without consistent ROI. Planners hesitate to rebook when experiences vary across properties. That’s the portfolio penalty – revenue lost to system fragmentation.
How It Shows Up
- Proposal speed varies widely by property.
- Templates and pricing logic differ.
- Reporting is inconsistent, making ROI invisible to owners.
The Control Illusion Comes with Higher Hidden Costs
- Owners want uniform performance to justify investment.
- Planners expect every RFP to feel prompt and personalized.
- Competitors that deliver consistently win more repeat business.
Planner Expectations Are Rising
Knowland reports RFP win rates at 5–7% industry-wide, dragged down by inconsistent quality and speed. And with planners forecasting more in-person events in 2025 (Cvent), the cost of inconsistency only grows. Planners expect:
- Speed: Responses within hours, not days.
- Accuracy: Proposals that reflect real availability and pricing.
- Personalization: Tailored options based on event size, history, and preferences.
Skift research warns that hotels failing to modernize planner touchpoints risk losing share to digital-first competitors. Meeting expectations is table stakes.
Consistency = Confidence = Revenue
Group AI unifies workflows across properties, ensuring every RFP is handled consistently: faster, personalized, and measurable.
- Proposals generated in 60 seconds.
- Responses delivered across email, web, and voice.
- Support in 50+ languages for global planners.
It helps hotels win the “response race” and builds planner trust by demonstrating accuracy and care. The key is to design your control structure first, then let AI execute reliably within those boundaries.
Proof in Action
Hotels using Group AI with strong guardrails report both faster turnaround times and higher confidence in proposal quality.
- Pilots proved consistent ROI in one segment.
- Owners used that data to greenlight enterprise rollout.
Businesses can start small – one property, one region, one brand – prove consistent ROI, and then scale portfolio-wide with confidence. A sample rollout for G&M automation:
- Pilot in a focused set of properties. Start with 1–2 high-volume hotels to test workflows.
- Capture ROI data. Measure time saved, conversion lift, and owner value.
- Standardize workflows. Apply guardrails and templates to ensure consistency.
- Expand by segment. Roll out to similar properties (e.g., all convention hotels).
- Scale portfolio-wide. With proof and standards in place, scale adoption globally.
This staged approach turns the portfolio penalty into a portfolio advantage by building confidence with owners and asset managers through incremental, measurable wins.
Deliver Consistently, Win Confidently
Planners notice speed, accuracy, and personalization in proposal responses. Group AI makes those qualities scalable, ensuring every RFP is handled with the attention planners expect. The result is stronger relationships and higher win rates.
Let’s discuss how we can design a rollout that suits your business.
