
Every year, hotels pour resources into RFP negotiations...
Makes sense, right?
Sellers should be focused on customers during the peak decision-making stages of their buying process.

The reality is...
This approach grossly undermines sales potential, and their efforts cost the organization the equivalent of several fully salaried resources...
Every. Single. Year.
The annual Corporate Travel RFP nightmare is… totally avoidable.
MODIV takes a deep dive into the wildly time-consuming, costly and complex process surrounding the corporate travel hotel sourcing process.
Our take on what's trending in the industry.
Brand is CX and CX is brand...but hotels have known this for a long time.
MODIV TAKE: The more consumers expect from their experience, the harder hotel chains will have to work to ensure brand strategies and CX function as one.
Kantar | Businesses must close the gap between CX and brand promise ➤
AI as travel inspiration.
MODIV TAKE: If you’re not thinking about AI, you should be.
More shifts in the landscape of business travel. A budget war is underway.
MODIV TAKE: As whispers and shouts of inflation continue, how is your brand staying close to how travelers are truly reacting?
Business Travel Now | The fight for budget travelers is on ➤
Another reminder that a brand's "job to be done" is pretty important.
MODIV TAKE: The simple segmentations and hotel-scale categories the industry has been making decisions with are becoming less and less useful.
Hotel Yearbook | Is it the end of the brand as we know it? ➤

- ALL
- SALES & REVENUE
- CUSTOMER EXPERIENCE
- TRENDING
- NEWS
- On Sustainability: Be a Pioneer, not a Parrot ➤
- The RFP Process Is Costing You More Than You Think ➤
- [Infographic] The Quantifiable Truth Behind the Corporate Travel RFP Process ➤
- Modiv Officially Certified As LGBT Business Enterprise (Lgbte®) by National LGBT Chamber of Commerce ➤
- Modiv and Offset Alliance Form Strategic Partnership to Provide Sustainability Solutions for Travel and Hospitality Clients Around the Globe ➤
- Brian King Inducted Into the International Society of Hospitality Consultants ➤
- Global B2B Travel Outlook: What You Need to Know About the New Normal ➤
- The New Normal: B2B Travel Trends Your Sales and Marketing Teams Need to Know ➤
- The New Normal: 3 Luxury Customer Expectations in 2021 ➤
- Modiv Officially Certified As LGBT Business Enterprise (Lgbte®) by National LGBT Chamber of Commerce ➤
- Modiv and Offset Alliance Form Strategic Partnership to Provide Sustainability Solutions for Travel and Hospitality Clients Around the Globe ➤
- Brian King Inducted Into the International Society of Hospitality Consultants ➤