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Every year, hotels pour resources into RFP negotiations...

Makes sense, right?

Sellers should be focused on customers during the peak decision-making stages of their buying process.

money with hourglass

The reality is...

This approach grossly undermines sales potential, and their efforts cost the organization the equivalent of several fully salaried resources...

Every. Single. Year.

FAST FWD

Our take on what's trending in the industry.

Companies are reducing loyalty rewards due to cost and changing consumer behavior.

MODIV TAKE: Is there a way to make sure the benefits that lose out on are the ones customers won’t miss?

The Associated Press | Companies rein in customer rewards programs

Hotels are still embarrassed to be so far behind in the digital race.

MODIV TAKE: Are technology and digital among the most critical fish to fry for hotels right now?

Skift | Hotel executives admit they're late to the tech party ➤

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