JUST PUBLISHED

M Collective - Weary Business Traveler - cover

The Collective: The Weary Business Traveler Report

As the travel industry continues to celebrate a return to and surpassing of 2019 business travel volumes, a hidden storm may also be brewing: widespread business traveler fatigue. It’s time for brands to rethink how to best serve both guests and B2B customers.

Our latest report, backed by insights from 7,400+ travelers across 25 countries and expert perspectives from Business Travel News "Travel Manager of the Year" winners Steve Sitto, Cindy Heston, and Eric Bailey, reveals the realities your guests and B2B customers face. Consider this your wake-up call.

Get the Insights

RECENT REPORTS

The Collective: Traveler Trust, Loyalty, and Technology

Traveler trust, technology, and loyalty are reshaping brand strategies, driving ROI, and deepening traveler commitment. Our report unpacks these themes—Trust that Translates into Revenue, Tech that Enhances, and Loyalty Reimagined.

The Collective: Luxury Traveler Report

The luxury travel market is evolving with a focus on personalized, trust-based, and sustainable experiences, as detailed in The Collective: Luxury Traveler Report, which offers insights to maintain a competitive edge.

Loyalty Programs and the Changing Landscape of Brand Commitment

As we've been digging into the evolving way travelers choose between travel brands, it's become clear that the role loyalty programs play is hard to pin down...

Travel Tech: A brand’s science project or something that changes consumer behavior?

Learn how cutting-edge tech innovations are reshaping trip planning, influencing brand loyalty, and maintaining the focus on seamless digital experiences.

The Trust Gold Rush: The Commercial Value of Brand Trust in Travel

Discover the rising influence of brand trust in travel decisions, surpassing price and loyalty programs. As travelers prioritize trust, the way brands communicate and share information becomes crucial for gaining and maintaining trust.

Snapshot on Small-Medium Sized Businesses

Explore business travel insights from 7,000+ SMB travelers and 750 decision-makers globally. This Mindset issue reveals six pivotal trends shaping these essential businesses' 2024 travel investments.

Snapshot on Short-Term Rentals

In the domain of short-term rental and traditional hotel brands, insights from global travelers shed light on four pivotal trends reshaping commercial strategies.

Snapshot on Traveler Preferences

2023's traveler preferences reveal five emerging mindset patterns that promise to redefine strategies for hospitality and travel brands in the coming months.

Navigating Dynamic Shifts in Traveler Loyalty

Explore the changing dynamics of traveler loyalty, from the impact of micro-earnings and surprise rewards, to misconceptions about what influences traveler preferences.