Uncovering Whitespace for Growing Brand Family with Targeted B2B Programming, Tools & Content
CASE STUDY
OPPORTUNITY
Hotel corporation experiencing unprecedented distribution growth lacks dedicated programming and positioning for key B2B/C audiences, leaving hotels without tools to sell effectively in their local markets.
- APPROACH
Assess the competitive landscape to identify differentiation opportunities, increase speed to market and empower sellers with resources to improve performance as broader transformation activities take place.
