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Uncovering Whitespace for Growing Brand Family with Targeted B2B Programming, Tools & Content

 

CASE STUDY

OPPORTUNITY

Hotel corporation experiencing unprecedented distribution growth lacks dedicated programming and positioning for key B2B/C audiences, leaving hotels without tools to sell effectively in their local markets.
  • APPROACH
Assess the competitive landscape to identify differentiation opportunities, increase speed to market and empower sellers with resources to improve performance as broader transformation activities take place. 
B2B CASE MOCKUPS 1