Maximizing Value to Hotels & Customers through Corporate Travel Services
CASE STUDY
OPPORTUNITY
The Client was spending over $1.2M across multiple third parties and technology vendors to manage various pieces of the still very painful, laborious RFP process for a global portfolio of ~300 hotels.
- 01 APPROACH
- 02 MAKING MOVES
MODIV analyzed the hidden cost of on- and off-property sales time spent on the process, estimated at $1.9M, and recommended a move from complex and fragmented processes to a centralized, simplified and streamlined solution.
- Analyzed the current process, documented gaps and built a centralized model specific to the Client
- Developed transition plans from the various third-party vendors
- Executed a communications plan to facilitate change across all sales stakeholders
MEASURABLE RESULTS
$400K
Immediate cost savings to company and owners
$1.9M
In sales time returned to the salesforce
100%
RFP rate response within 1.5 weeks (from 68%)
7 Days
Over Nielsen brand awareness benchmarks in brand desirability
57%
Increase in accepted Revenue Management guidance
1.4%
Lift in rate growth
CLIENT TAKE
“MODIV CTS has been a winning solution for us, the cost savings and recouping wasted time of salespeople on the RFP process are great. Our RFP performance metrics are exceeding our expectations across the board.“
Chief Commercial Officer
