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Empowering Hotels to Maximize Sales through Central G&M Services

 

CASE STUDY

OPPORTUNITY

The Client’s on-property sales teams spent an overwhelming majority of their time responding to inbound lead channels, keeping them from high-value sales activities in their local market.
  • 01 APPROACH
  • 02 MAKING MOVES
MODIV recommended outsourcing inbound lead management to a centralized G&M team focused on converting and transitioning the booked business to the client’s properties.
  • Designed new processes and workflows
  • Authored roles and responsibilities
  • Identified and implemented new technology to enable the team
  • Hired a Director to lead the team and staffing four new resources during pilot ahead of schedule
  • Created new ways of working between the centralized team and hotels
  • Designed hotel-level training on effectively engaging the new team
  • Executed a communications strategy inclusive of internal marketing collateral and tools
MEASURABLE RESULTS
763% ROI over a four-month period
~30% conversion benchmark
~10.4M forecasted incremental revenue in the next 12 months
CLIENT TAKE
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READY TO EVOLVE?