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Redefining Group Travel: How a Global Hospitality Leader is Seizing the $700B Retreat Opportunity

Capturing the Retreat Boom: Strategic Realignment for a New Era of Group Travel 

CLIENT DESCRIPTION
A leading global hospitality company with over 1,300 luxury and lifestyle properties across 75+ countries. The client serves a diverse mix of corporate travelers, purpose-driven groups, and wellness seekers through a portfolio of premium and experiential brands. 
  • 01 THE CHALLENGE
  • 02 THE APPROACH
  • 03 THE IMPACT
With the global group retreats market projected to exceed $700B by 2030, the client faced a critical question: how to unlock disproportionate growth in a category dominated by large-scale players and emerging tech platforms? They needed a bold, unified strategy to:
  • Capture fast-growing mid-market corporate and influencer-led retreats
  • Expand regionally in underpenetrated high-demand markets (APAC, LATAM, Southern Europe)
  • Differentiate in a fragmented and tech-disrupted planning ecosystem. 

MODIV realigned the client’s group retreat strategy through a comprehensive, global whitespace analysis grounded in MODIV’s proprietary consulting methodology. We:

  • Mapped global market growth: across 50+ countries, identifying $130B+ incremental opportunity in corporate and affinity segments.  
  • Segmented retreat demand by purpose (wellness, DEI, leadership, lifestyle) and customer type (enterprise, influencers, remote teams).  
  • Benchmarked competitors across 20+ retreat KPIs - spanning booking tech, loyalty, regional presence, and retreat and facilitator models.  

The engagement delivered a strategic shift in how the client approached the rapidly evolving retreats category. MODIV’s work positioned the organization to lead in both corporate and affinity-led group travel by aligning internal assets to external demand signals.  

The result: The three prioritized opportunity blueprints unlocked a combined U.S.-based revenue potential of $460M to $785M over three years - excluding further upside in global markets.  It also aligned the commercial organization on market clarity, regionally tailored offerings, and a scalable go-to-market framework that supports differentiated experiences across customer types, booking channels, and geographies. 

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