Q3 2025: 8 in 10 Zillennials say online content from peers shapes their hotel choices
Trust is a peer-driven currency.
Q3 2025: 5 in 10 Zillennials plan to travel more in the next 90 days than they did in the last.
Travel is a wellness investment.
Q3 2025: 7 out of 10 Zillennials have switched cards just for the travel perks.
Loyalty is a Level, Not a Legacy
Q3 2025: 6 out of 10 Zillennials Say They are Cruise-Curious. But Not Like Their Parents.
Floating Communities, Not Floating Hotels
Q3 2025: 5 out of 10 Zillennials Are Booking Flights Before Even Researching Hotels
Trip First, Details Later
Q3 2025: Six out of ten planners say they’ve turned to Tier 2 destinations.
Destination “dupes” are winning planners seeking value
Q3 2025: Seven out of ten planners say global tensions are part of the equation, but not major showstoppers.
Despite the news cycles, the show must go on.
Q3 2025: Over half of planners report that more corporate clients are requesting retreat-style events than in the past three years.
The rise (and return) of the corporate retreat.
Q3 2025: Eight out of ten planners say their last venue was chosen because of how the brand managed its pre-RFP content.
Planners trust what they can picture.
Q3 2025: Seven out of ten planners say they’re booking fewer large-scale events.
Smaller, regional, pop-up gatherings are in.