BBleisure is the Norm
Roughly nine in ten business travelers say they plan their trips to include personal experiences—weather, food, and lifestyle are now intrinsic to travel planning.
These priorities drive early-stage trip planning for business travelers. Modern business travelers expect seamless integration between work and personal enrichment. The destination, property type, and local experience content must reflect seamless dual-purpose stays, especially during the planning and booking phase.
Quote from the Tribe:
“I’ve got back-to-back client meetings during the day, but I’ve already scoped out a couple of great restaurants and a rooftop bar for the evenings. If I’m flying across the country, I’m going to make it count."
Commercial Takeaway:
Audit your early-stage content across GDS, brand.com, and OTAs.
During business trips, most business travelers seek weather, cuisine, and cultural value—tie these into your experience positioning. Ensure hotel descriptions surface nearby cultural or wellness activities, work-friendly leisure zones, and personalized itinerary support. Business travelers aren’t searching for balance—they expect it to be built in.
Message us to discuss how your approach compares.
About the MODIV Tribes Series
Since 2022, MODIV’s always-on Mindset® study has engaged more than 48,000 frequent travelers across 25 countries. Our mission: decode the why behind traveler behavior—so travel and hospitality brands can act smarter, faster, and with greater commercial precision.
Our Tribes series distills what hospitality leaders need to know—direct from the source. Each quarter, we engage Business Travelers, Luxury Travelers, Zillennials, and Meeting Planners through our proprietary Mindset® study, then translate what we hear into strategic insights you can use.
This isn't one-and-done research. Each week, we go back to a tribe to test sharper questions based on what you tell us you need to know. Got a question you want answered? We invite you to add your voice in the comments or reach out directly.
About the Business Travel Tribe
This study reflects insights from a blended qualitative and quantitative session with 152 travelers across 15 countries, all of whom take 6+ annual business trips requiring flights and hotels. Participants represent a diverse mix of industries, company sizes, job levels, and travel policy types.
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