AI Enters the Re-Booking Chat
About one in five business travelers say they currently use AI to help with trip planning—but they express clear interest in tools that help them move faster, fix problems, or cut through policy clutter.
Why is adoption so low? It’s not due to a lack of interest, but because implementation isn’t solving the pain points that matter.
Busy people, especially when traveling on business, want AI to remove friction—rebooking, rerouting, optimization—not to sell or chat.
Quote from the Tribe:
"If AI can fix a missed flight and rebook my dinner reservation, I’ll use it. But it’s not there yet. Right now, it’s just more screens."
- South Korea-based business traveler - 16 professional trips per year.
Commercial Takeaway:
Focus AI investment where it can mitigate friction: trip disruption recovery, real-time itinerary adjustments, rebooking, and corporate policy navigation. Travelers will engage with tools that eliminate logistical headaches.
Message us to discuss how your approach compares.
About the MODIV Tribes Series
Since 2022, MODIV’s always-on Mindset® study has engaged more than 48,000 frequent travelers across 25 countries. Our mission: decode the why behind traveler behavior—so travel and hospitality brands can act smarter, faster, and with greater commercial precision.
Our Tribes series distills what hospitality leaders need to know—direct from the source. Each quarter, we engage Business Travelers, Luxury Travelers, Zillennials, and Meeting Planners through our proprietary Mindset® study, then translate what we hear into strategic insights you can use.
This isn't one-and-done research. Each week, we go back to a tribe to test sharper questions based on what you tell us you need to know. Got a question you want answered? We invite you to add your voice in the comments or reach out directly.
About the Business Travel Tribe
This study reflects insights from a blended qualitative and quantitative session with 152 travelers across 15 countries, all of whom take 6+ annual business trips requiring flights and hotels. Participants represent a diverse mix of industries, company sizes, job levels, and travel policy types.
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