Trust Starts Early: Before the Booking Page Loads
Corporate travelers are efficient, but they’re not indifferent. They care deeply about where they stay, and our data shows that their perception of a hotel often forms well before they land on their corporate booking portal or favorite booking tool.
What moves them? Clarity, backed by consistency everywhere they see or hear about the brand. Business travelers don’t have time for fluff. They need clear answers: Is this a place I can recharge? Will the Wi-Fi hold? What are the food options?
They are also picking up on the more intangible signals: Is the brand modern? Designed with a specific audience in mind? The highest performing content types are visually led, guest-generated, and clear value stories.
Quote from the Tribe:
“When is hotel information the most important to me? Probably before I start picking a hotel for the trip. I’ve got to have a sense of what the place is all about or I don’t even stop scrolling.”
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U.S.-based business traveler – 19 professional trips per year
Commercial Takeaway
Run a pre-reservation content audit with a business traveler lens: are business travelers seeing and reading about easy tech integration, functional workspaces, varied food options, and seamless check-in before they are on a booking tool? Business travelers are filtering fast, and brands that surface these essentials, especially those backed by authentic visuals and guest stories, will be the fastest to steal trust-based preference.
Message us to discuss how your approach compares.
About the MODIV Tribes Series
Since 2022, MODIV’s always-on Mindset® study has engaged more than 48,000 frequent travelers across 25 countries. Our mission: decode the why behind traveler behavior—so travel and hospitality brands can act smarter, faster, and with greater commercial precision.
Our Tribes series distills what hospitality leaders need to know—direct from the source. Each quarter, we engage Business Travelers, Luxury Travelers, Zillennials, and Meeting Planners through our proprietary Mindset® study, then translate what we hear into strategic insights you can use.
This isn't one-and-done research. Each quarter, we go back to a tribe to test sharper questions based on what you tell us you need to know. Got a question you want answered? We invite you to add your voice in the comments or reach out directly.
About the Business Travel Tribe
This study reflects insights from a blended qualitative and quantitative session with 152 travelers across 15 countries, all of whom take 6+ annual business trips requiring flights and hotels. Participants represent a diverse mix of industries, company sizes, job levels, and travel policy types.
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