Q3 2025: 3 in 4 Luxury Travelers See Wellness as a Lifestyle, Not a Perk.
Wellness Is the New Status
Q3 2025: 6 in 10 luxury travelers say they split their trip planning between travel advisors and doing it themselves.
Luxury Travelers Plan Smarter – With or Without Help
Q3 2025: Over half of luxury consumers claim they stack perks from multiple loyalty programs.
Elite guests may be gamers too.
Q3 2025: 7 out of 10 luxury travelers say they’re spending the same or more per trip, despite traveling less.
Fewer trips, more meaning.
Q3 2025: Roughly 6 out of 10 luxury travelers feel modern hotels have lost their unique touch.
Authenticity is beating amenities.
Q2 2025: About Half of Luxury Travelers Use Travel Advisors—But Mainly for Access or Trip Complexity
Advisors for Access, Not Basics
Q2 2025: Local Connection Is the #1 Reason Luxury Travelers Choose Independent Properties
Luxury Travelers Want Local Ties, Not Zip Codes
Q2 2025: Roughly 7 out of 10 Luxury Travelers Prefer “Quiet Luxury”—On Their Terms
Subtle Over Showy—Most of the Time
Q2 2025: Roughly 7 in 10 Luxury Travelers Are Planning Leisure Trips
Restorative Travel Leads the Itinerary
Q2 2025: For Luxury Travelers, Political Risk Isn’t Derailing Trips—Rising Costs Are
Price Sensitivity, Not Panic