Q3 2025: 8 in 10 Zillennials say online content from peers shapes their hotel choices
Trust is a peer-driven currency.
Q3 2025: 5 in 10 Zillennials plan to travel more in the next 90 days than they did in the last.
Travel is a wellness investment.
Q3 2025: 7 out of 10 Zillennials have switched cards just for the travel perks.
Loyalty is a Level, Not a Legacy
Q3 2025: 6 out of 10 Zillennials Say They are Cruise-Curious. But Not Like Their Parents.
Floating Communities, Not Floating Hotels
Q3 2025: 5 out of 10 Zillennials Are Booking Flights Before Even Researching Hotels
Trip First, Details Later
Q2 2025: Roughly Three in Five Zillennials Travel on a Budget—but Expect the Trip to Feel Premium
Small Luxuries = Big Differentiators
Q2 2025: Roughly One in Four Zillennials Start Their Search with Household Names, Opting for Boutique and Lifestyle Offerings
Distinct, but Familiar
Q2 2025: About Three in Four Zillennials Dismiss Brand Loyalty in Favor of Local Story
Local Over Label
Q2 2025: Roughly Three in Four Zillennials Cut Lifestyle Spend to Fund Travel
Trips Over Treats
Q2 2025: Roughly Four in Five of Zillennials Are Traveling for Leisure—But Trip Type Varies Widely
No Such Thing as a Standard Stay