Q2 2025: Roughly Three in Five Zillennials Travel on a Budget—but Expect the Trip to Feel Premium
Small Luxuries = Big Differentiators
Q2 2025: Roughly One in Four Zillennials Start Their Search with Household Names, Opting for Boutique and Lifestyle Offerings
Distinct, but Familiar
Q2 2025: About Three in Four Zillennials Dismiss Brand Loyalty in Favor of Local Story
Local Over Label
Q2 2025: Roughly Three in Four Zillennials Cut Lifestyle Spend to Fund Travel
Trips Over Treats
Q2 2025: Roughly Four in Five of Zillennials Are Traveling for Leisure—But Trip Type Varies Widely
No Such Thing as a Standard Stay
Q2 2025: About Four in Five Zillennials Say Politics Don’t Change Their Travel Plans—But They’re Still Paying Attention
Staying Aware, Not Staying Home