Brand Lab for Travel Advisors
Tailored brand development for industry advisors growing in the travel space.
Brand Lab for Travel Advisors
Tailored brand development for industry advisors growing in the travel space.
Your brand should work as hard as you do.
Brand Lab provides customized assets, strategic clarity, and a clear go-to-market toolkit aligned to your goals as a luxury travel advisor.
Whether you’re new to the industry or evolving your marketing strategy, we’ll help you present your brand with confidence.
Bringing Your Brand to Life
Here's what to expect when you decide to work with Brand Lab to execute your travel brand.
After selecting your package, you’ll get access to the Brand Lab Portal and submit a short creative brief. We’ll then schedule a kickoff call to align on your goals, timeline, and how to best build on your Travel MBA branding work.
What You’ll Need:
- Completed creative brief with Travel MBA branding materials (Brilliance Summary, Your Story, Client Avatar, Core Message)
- Your availability for key check-ins
- Any existing brand designs (if applicable)
Our team designs your assets in structured phases. You’ll review work at key meetings and offline checkpoints—logo, brand visuals, website content—and provide feedback through your Portal.
What You’ll See:
- First drafts delivered on schedule
- Simple feedback forms to keep things moving
- Final edits before handoff
Once everything is approved, you’ll receive your full brand package—plus a Brand Activation Guide to help you manage your website, add blogs, update links, and activate lead magnets.
What You’ll Get:
- All final files (logos, web copy, graphics, PDFs)
- Your brand site live and ready to promote
- Ongoing support options if you need them later
Luxury Templates Customized to Your Travel Brand
- Intro section for positioning statement or brand promise
- Scroll-based storytelling with rich media placements
- Optional destination spotlight modules for featured itineraries
- Dedicated IFO opt-in space with room for persuasive copy
- Refined contact & inquiry section to drive lead conversion
Packages & Pricing
Each package includes hands-on guidance and project management by our team. Book a consultation to discuss these options and next steps.
- Website Design (5 Pages): Home, About, Services, Blog, Contact + Pop Up Banner for Newsletter Sign Up / IFO Download
- Website Copywriting with Basic SEO
- Brand Visual ID One-Pager: Brand colors, fonts, tone of voice, logos
- Logo Design: Two (2) custom logo designs. One (1) selected design provided in all formats
- Business card design (front and back)
- Email Newsletter Template
Includes everything in Essentials, plus:
- Two (2) Additional Website Pages (e.g., offer landing page)
- Advisor Welcome Guide (PDF)
- One (1) Customized Lead Magnet (IFO): Guide (up to 2 pages), Checklist, or Infographic (up to 1 page)
- Photography and Media: Brand-aligned library of high-resolution stock images or licensed assets (10 images, 2 videos)
*Licensed assets may accrue additional cost
Includes everything in Brand Boost, plus:
- Branded Social Media Templates: Five (5) branded templates per platform: LinkedIn, Instagram, Facebook
- Enhanced Lead Magnet (IFO) options: Guide (up to 3 pages), Infographic (up to 2 pages), or Brand reel (up to 60 seconds)
- Email Sequence: Four (4)-part email series to support the IFO activation
- Additional Media: Three (3) stock or licensed videos, Two (2) custom illustrations (e.g., brand accent or icon), One (1) logo animation
*Licensed assets may accrue additional cost
Templates Customized to Your Brand
Vantage Tours
Best for advisors who want a clean, conversion-focused site with room to grow
The Vantage template is structured for clarity and simplicity—ideal for new or scaling advisors who want to communicate their services with focus. It includes all the foundational sections you need to launch: services, about, contact, and a blog-ready setup.
Key Design Features:
- Strong visual hierarchy with clear CTAs and guided scroll flow
- Integrated IFO (lead magnet) section to support list growth
- Testimonials module to build trust and social proof
- Mobile-first responsiveness across all pages
- Expandable content sections that scale with your business
Why it works:
Vantage is designed to get your message across quickly and professionally—without overwhelming your audience. It’s also easy to build on as your services evolve.
Luxe Group
Best for advisors who offer group travel, hosted experiences, or retreats
Luxe Group uses an editorial-style layout to balance strong visual storytelling with detailed service information. Ideal for showcasing multi-faceted offerings like group trips, workshops, or hosted journeys.
Key Design Features:
- Dynamic hero sections that support video or image sliders
- Modular service blocks to highlight multiple trip types or offers
- Lead magnet integration for audience capture
- Blog-ready architecture to support thought leadership or trip recaps
- FAQ and discovery call sections to streamline client onboarding
Why it works:
Luxe Group helps advisors clearly present complex offerings—while still maintaining a premium, design-forward feel.
Luxe Group
Best for advisors who offer group travel, hosted experiences, or retreats
Luxe Group uses an editorial-style layout to balance strong visual storytelling with detailed service information. Ideal for showcasing multi-faceted offerings like group trips, workshops, or hosted journeys.
Key Design Features:
- Dynamic hero sections that support video or image sliders
- Modular service blocks to highlight multiple trip types or offers
- Lead magnet integration for audience capture
- Blog-ready architecture to support thought leadership or trip recaps
- FAQ and discovery call sections to streamline client onboarding
Why it works:
Luxe Group helps advisors clearly present complex offerings—while still maintaining a premium, design-forward feel.
Grandeur Tours
Best for advisors selling high-end, bespoke travel experiences
Grandeur Tours is structured to feel elevated and exclusive, while still keeping the user journey intuitive. This template is ideal for advisors who rely on strong personal branding and a curated client experience.
Key Design Features:
- Intro section for positioning statement or brand promise
- Scroll-based storytelling with rich media placements
- Optional destination spotlight modules for featured itineraries
- Dedicated IFO opt-in space with room for persuasive copy
- Refined contact & inquiry section to drive lead conversion
Why it works:
Grandeur’s structured layout helps establish credibility and polish from the first scroll—perfect for advisors whose value lies in curation and access.
FAQs
Each package includes a full suite of brand essentials—from website design and logo creation to marketing templates and brand messaging. The difference between tiers comes down to depth: more pages, more assets, and more tools to help you grow.
Great question. Brand Lab is designed to build on the foundational work you’ve already done in the Travel MBA program—so you’re more prepared than you might think. To get the most out of the process, you’ll just need to come ready with:
- Your Travel MBA branding homework: Brilliance Summary, Your Story, Client Avatar, and Core Compelling Message (from the Master Your Message workshop)
- Any inspiration boards or reference websites you love
- Existing brand materials, if you have them
We’ll guide you from there.
Timelines vary slightly by package, due to the volume and complexity of brand assets.
The process typically takes 8-to-12 weeks, from kickoff meeting to final delivery. This depends on your package and whether your feedback is received on the designated due dates.
You’ll see a detailed timeline inside your Brand Lab Portal once we kick off.
Book a consultation to discuss your package preference, payment plan, and any additional questions you may have about the process.
Once you're aligned, the Brand Lab team will get you set up with your creative brief and guide you through next steps.
Yes! We offer two ways to pay.
Once you've chosen your Brand Lab package, you’ll have the option to:
- Pay in full via secure link
- Split your payment into monthly installments
Book a consultation to discuss these options and any additional questions!
Great—our team can evaluate what’s working and integrate or evolve what you have to align with your new brand.
No, every package includes professionally written website copy tailored to your business and SEO-optimized to help you show up online.
We rely on you to provide accurate details during briefing (i.e., your business policies, services, client-facing details), then we'll draft copy for each page for your input and approval.
All advisor sites are designed in Showit, a user-friendly, drag-and-drop platform built for high design without requiring coding. Showit also integrates with WordPress for blog hosting, if desired.
This makes it easy to continue managing your website once launched, regardless of your individual level of tech-savviness.
IFO stands for “Irresistible Free Offer”—a lead magnet designed to grow your email list and attract new clients. We help you build one that matches your brand and audience.
Absolutely. While each template is built with a high-performing, conversion-focused structure, everything else is tailored to you. That means your brand identity, imagery, tone of voice, copy, and business details are fully customized to reflect your unique style. We preserve what works strategically, so your site works for you while looking amazing.
Yes. As the site owner, you’ll purchase your domain (e.g., yourbrand.com) and a Showit subscription. Don’t worry, our team will guide you through this step-by-step and handle all setup and design integration to Showit.
You’ll receive a Brand Activation Guide to manage your site and marketing assets. Need updates later? We offer a la carte options like brand refreshes, social media kits, or new marketing collateral.
Our Work in Action
Take a look at some of the websites we’ve brought to life for our clients.
