When hotel leaders evaluate new sales technology, their gut reaction is: “We don’t want to replace our systems.”
It’s a valid concern. Rip-and-replace projects are expensive, disruptive, and slow to show ROI. They can take years to deploy, all while the business continues leaking revenue through outdated, manual processes.
At the same time, fragmented systems slow down lead responses, limit personalization, and lack a single source of truth. Disconnects across PMS, S&C, CRM, finance, and third-party demand channels result in inconsistent forecasting, reporting, and client response.
Meanwhile, Planners Are Moving Faster Than Hotels
More than half of planners now use AI tools to create RFPs and compare bids (Cvent, 2024). If hotels don’t match that speed, they’re already behind.
And with 87% of hotels reporting staffing shortages, manual work isn’t sustainable.
Orchestration, Not Replacement
Skift Research identifies legacy systems as the #1 bottleneck for AI adoption in hospitality.
Orchestration solves this by layering intelligence across the systems you already use, rather than replacing them. Here’s how orchestration works using Group AI:
- An inbound request arrives via email, third parties e.g., Cvent, or brand.com.
- AI extracts the details and checks availability across PMS and S&C.
- Pricing logic is applied from RMS in real time.
- A proposal is generated, formatted with CRM contact data, and ready to be customized and sent in 60 seconds.
Group AI achieves this by:
- Connecting to PMS, S&C, RMS, CRM.
- Automating lead triage, pricing, and proposal drafting.
- Delivering accurate proposals in under 60 seconds.
Hotels have already invested heavily in their technology stacks. The smart move is to make them work harder.
Proof in Action
With Group AI, Raddison Hotels doubled their response rate and cut response times in half. Faster responses lead to higher conversions and increased revenue, all without requiring changes to core systems.
Many clients pilot Group AI in one property or region, prove ROI, then scale.
Avoid the ROI Graveyard
Every month of delay increases costs and unmet planner expectations. Group AI orchestrates G&M sales across existing tech and revives the ROI of systems you’ve already paid for.
Let’s discuss how you can unlock value from the tech stack you already have.
