Many leaders worry that new tech will meet resistance: too complicated, too disruptive, another “initiative” that takes time away from selling. In G&M sales, where teams are already stretched thin, adoption risk feels high.
The Conversion Cliff & Wasted Labor
Adoption requires solving the pain everyone already feels. Today, group and meeting proposals take reps 65–81 minutes on average, while conversion rates collapse if responses come after 24 hours. That’s what we call the conversion cliff, and it means sales teams are wasting hours on proposals that were lost before they left the inbox.
This is the hidden cost of slow responses: not just lost revenue but wasted labor.
The Conversion Cliff 
Research shows a brutal drop-off in conversions:
Respond within 4 hours → 27% conversion
Respond after 24 hours → 15% conversion
Wait more than 96 hours → virtually zero
Once you pass 24 hours, the odds collapse. And yet, most hotels still take 3–4 days to respond (Cvent, 2024). Some take over a week.
The Wasted Labor Problem
On average, it takes 65–81 minutes to build a single G&M proposal. Multiply that across hundreds of RFPs per quarter, and the picture is clear:
- Your team spends hours producing proposals.
- If they go out after the conversion cliff, those hours are effectively wasted.
- Owners see effort with no return, and staff get frustrated chasing losses.
People Embrace Tools that Make Life Easier
According to Skift research, culture and adoption are as important as technology itself. A brilliant system without frontline buy-in is worthless.
Group AI flips the math: the system handles the repetitive work instantly and accurately, so staff focus only on customizing and closing.
Why Teams Love GroupAI
- Friction is removed.
No more “swivel chair” across multiple systems, screens, and apps to answer one RFP. - Quick wins are obvious.
Teams see accurate proposals drafted and ready to go out in under 60 seconds, reclaiming precious sales time. - Workflows don’t break.
Group AI augments your existing systems; staff don’t have to learn a brand-new tool.
Group AI proves that when you remove friction, deliver immediate wins, and fit existing workflows, adoption – and results – naturally follow.
Proof in Action
Across multiple brands, sales teams are embracing Group AI at adoption rates of 94–98%.
At Fleming Hotels, adoption drove real results. By eliminating proposal timeouts, they tripled their conversion rate in a single year, from 6.5% to 19.1%.
A Win for Hotel Teams, Planners, and Owners
Hotel teams across multiple brands are embracing Group AI at higher rates than almost any other enterprise system.
Book a demo to learn how we can drive adoption and revenue results at your properties.
