Brand is CX and CX is brand...but hotels have known this for a long time.
MODIV TAKE: The more consumers expect from their experience, the harder hotel chains will have to work to ensure brand strategies and CX function as one.
Kantar | Businesses must close the gap between CX and brand promise ➤
AI as travel inspiration.
MODIV TAKE: If you’re not thinking about AI, you should be.
The Information | Stuck on an idea? A new wave of creatives are turning to a virtual source of help ➤
Another reminder that a brand's "job to be done" is pretty important.
MODIV TAKE: The simple segmentations and hotel-scale categories the industry has been making decisions with are becoming less and less useful.
Hotel Yearbook | Is it the end of the brand as we know it? ➤
More shifts in the landscape of business travel. A budget war is underway.
MODIV TAKE: As whispers and shouts of inflation continue, how is your brand staying close to how travelers are truly reacting?
Business Travel Now | The fight for budget travelers is on ➤