Q3 2025: Nearly seven in ten business travelers say access to flexibility is more valuable than traditional loyalty perks.
Lounge access? Nice. Early check-in? Deal breaker.
Q3 2025: Nearly 6 in 10 business travelers say hotel credit card perks feel outdated or irrelevant to their needs.
Credit card loyalty lags when perks don’t match modern business travel.
Q3 2025: Seven in ten business travelers told us their feelings about a hotel are shaped before they ever start the reservation process.
Trust Starts Early: Before the Booking Page Loads
Q3 2025: 4 out of 10 business travelers say they prefer an unbranded hotel experience when on the road for business.
Distinctive beats familiar when the stay tells a better story.
Q3 2025: Half of business travelers claim to have declined a business trip in the last 6 months due to its “lack of personal impact”.
Fewer trips, higher expectations
Q3 2025: 3 in 4 Luxury Travelers See Wellness as a Lifestyle, Not a Perk.
Wellness Is the New Status
Q3 2025: 6 in 10 luxury travelers say they split their trip planning between travel advisors and doing it themselves.
Luxury Travelers Plan Smarter – With or Without Help
Q3 2025: Over half of luxury consumers claim they stack perks from multiple loyalty programs.
Elite guests may be gamers too.
Q3 2025: 7 out of 10 luxury travelers say they’re spending the same or more per trip, despite traveling less.
Fewer trips, more meaning.
Q3 2025: Roughly 6 out of 10 luxury travelers feel modern hotels have lost their unique touch.
Authenticity is beating amenities.