Q2 2025: Roughly Three in Five Zillennials Travel on a Budget—but Expect the Trip to Feel Premium
Small Luxuries = Big Differentiators
Q2 2025: Roughly One in Four Zillennials Start Their Search with Household Names, Opting for Boutique and Lifestyle Offerings
Distinct, but Familiar
Q2 2025: About Half of Luxury Travelers Use Travel Advisors—But Mainly for Access or Trip Complexity
LAdvisors for Access, Not Basics
Q2 2025: Roughly One in Five Business Travelers Use AI for Travel—But They Want Smarter Help
AI Enters the Re-Booking Chat
Q2 2025: About Three in Four Zillennials Dismiss Brand Loyalty in Favor of Local Story
Local Over Label
Q2 2025: Local Connection Is the #1 Reason Luxury Travelers Choose Independent Properties
Luxury Travelers Want Local Ties, Not Zip Codes
Q2 2025: Roughly 3 Out of 4 Business Travelers Say Unique Hotels Win Their Booking—But Loyalty Isn’t Dead
Cookie Cutter is Out
Q2 2025: Roughly Three in Four Zillennials Cut Lifestyle Spend to Fund Travel
Trips Over Treats
Q2 2025: Roughly 7 out of 10 Luxury Travelers Prefer “Quiet Luxury”—On Their Terms
Subtle Over Showy—Most of the Time
Q2 2025: Nearly All Business Travelers Say Travel Moves Their Career Forward—But Only If It Delivers
Work Trips = Growth Trips