The continued diversification of hotel brands is claimed as a big driver of industry innovation in response to consumer preference.
MODIV TAKE: What are the unforeseen consequences of a cereal-aisle approach to hotel brands?CoStar | Differentiating hotel brands has never been more important ➤
The road warriors continue to drive the future of hotel occupancy.
MODIV TAKE: In what ways are non-extended-stay brands able to meet the unique needs of extended-stay travelers?Wtop News | Hotel giants Hilton and Marriott both turn focus to professional travelers ➤
Short-term vacation rentals and loyalty programs go hand in hand if you’re looking to engage younger travelers.
MODIV TAKE: Is the lack of a loyalty program hurting your vacation rental’s chances with younger travelers?