Take 6+ business trips per year that require a flight and a hotel​

Even representation of hotel and airline brand preferences, company industries and sizes, job titles/experience levels, and corporate policy formats.

Take 3+ trips per year that require a flight and a hotel.​

Household income of $300K+​

Predominantly use luxury scale hotel brands

Comfortable with a nightly hotel rate of $1,000+ USD​

Even representation of family dynamics (e.g., married/single, kids/no kids, etc.)​

Take 3+ trips per year that require a flight and a hotel.​

Aged 19 – 33​

Plan two or more events per year, requiring 50 or fewer peak nights.