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Inside the Minds of Modern Travelers

MODIV’s Tribes Series turns proprietary Mindset research into actionable strategies for today’s key travel audiences.

Inside the Minds of Modern Travelers

MODIV’s Tribes Series turns proprietary Mindset research into actionable strategies for today’s key travel audiences.

What is the MODIV Tribes Series?

Since 2022, MODIV’s always-on Mindset® study has engaged more than 48,000 frequent travelers across 25 countries. Our mission: decode the why behind traveler behavior—so travel and hospitality brands can act smarter, faster, and with greater commercial precision.

Our Tribes series distills what hospitality leaders need to know—direct from the source. Each quarter, we engage Business Travelers, Luxury Travelers, Zillennials, and Meeting Planners through our proprietary Mindset® study, then translate what we hear into strategic insights you can use.

This isn't one-and-done research. Each week, we go back to a tribe to test sharper questions based on what you tell us you need to know. Got a question you want answered? We invite you to add your voice in the comments or reach out directly.

How the Series Works

1
Insight Article
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2
Follow-up Poll
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3
Results Drop
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Join the Dialogue That’s Shaping Travel Strategy

Every MODIV insight starts with a question—and we’re just getting started. Follow us on LinkedIn to vote in our next poll, weigh in on emerging traveler mindsets, and help define what matters most to today’s hospitality leaders.