Inside the Minds of Modern Travelers
MODIV’s Tribes Series turns proprietary Mindset research into actionable strategies for today’s key travel audiences.
Inside the Minds of Modern Travelers
MODIV’s Tribes Series turns proprietary Mindset research into actionable strategies for today’s key travel audiences.
What is the MODIV Tribes Series?
Since 2022, MODIV’s always-on Mindset® study has engaged more than 48,000 frequent travelers across 25 countries. Our mission: decode the why behind traveler behavior—so travel and hospitality brands can act smarter, faster, and with greater commercial precision.
Our Tribes series distills what hospitality leaders need to know—direct from the source. Each quarter, we engage Business Travelers, Luxury Travelers, Zillennials, and Meeting Planners through our proprietary Mindset® study, then translate what we hear into strategic insights you can use.
This isn't one-and-done research. Each week, we go back to a tribe to test sharper questions based on what you tell us you need to know. Got a question you want answered? We invite you to add your voice in the comments or reach out directly.
Q2 2025: Nearly All Business Travelers Say Travel Moves Their Career Forward—But Only If It Delivers
Q2 2025: Roughly 3 Out of 4 Business Travelers Say Unique Hotels Win Their Booking—But Loyalty Isn’t Dead
Q2 2025: Most Business Travelers Build Trips Around Bleisure
Q2 2025: Roughly Two-Thirds of Business Travelers Say the Trip Will Go On, Despite Politics—But It’s Changing How They Prepare
The Luxury Traveler Tribe
Q2 2025: Roughly 7 out of 10 Luxury Travelers Prefer “Quiet Luxury”—On Their Terms
Q2 2025: For Luxury Travelers, Political Risk Isn’t Derailing Trips—Rising Costs Are
Q2 2025: Roughly 7 in 10 Luxury Travelers Are Planning Leisure Trips
Q2 2025: Local Connection Is the #1 Reason Luxury Travelers Choose Independent Properties
The Zillenial Traveler Tribe
Q2 2025: Roughly 7 out of 10 Luxury Travelers Prefer “Quiet Luxury”—On Their Terms
Q2 2025: For Luxury Travelers, Political Risk Isn’t Derailing Trips—Rising Costs Are
Q2 2025: Roughly 7 in 10 Luxury Travelers Are Planning Leisure Trips
Q2 2025: Local Connection Is the #1 Reason Luxury Travelers Choose Independent Properties
How the Series Works

Join the Dialogue That’s Shaping Travel Strategy
Every MODIV insight starts with a question—and we’re just getting started. Follow us on LinkedIn to vote in our next poll, weigh in on emerging traveler mindsets, and help define what matters most to today’s hospitality leaders.