Q3 2025: Nearly seven in ten business travelers say access to flexibility is more valuable than traditional loyalty perks.
Lounge access? Nice. Early check-in? Deal breaker.
Q3 2025: Nearly 6 in 10 business travelers say hotel credit card perks feel outdated or irrelevant to their needs.
Credit card loyalty lags when perks don’t match modern business travel.
Q3 2025: Seven in ten business travelers told us their feelings about a hotel are shaped before they ever start the reservation process.
Trust Starts Early: Before the Booking Page Loads
Q3 2025: 4 out of 10 business travelers say they prefer an unbranded hotel experience when on the road for business.
Distinctive beats familiar when the stay tells a better story.
Q3 2025: Half of business travelers claim to have declined a business trip in the last 6 months due to its “lack of personal impact”.
Fewer trips, higher expectations
Q2 2025: Roughly One in Five Business Travelers Use AI for Travel—But They Want Smarter Help
AI Enters the Re-Booking Chat
Q2 2025: Roughly 3 Out of 4 Business Travelers Say Unique Hotels Win Their Booking—But Loyalty Isn’t Dead
Cookie Cutter is Out
Q2 2025: Nearly All Business Travelers Say Travel Moves Their Career Forward—But Only If It Delivers
Work Trips = Growth Trips
Q2 2025: Most Business Travelers Build Trips Around Bleisure
Bleisure is the Norm
Q2 2025: Roughly Two-Thirds of Business Travelers Say the Trip Will Go On, Despite Politics—But It’s Changing How They Prepare
Business as Usual, With Contingencies